Knowledge and application of behavioral science learnings and methods are key to success in a diverse and ever-changing business landscape. The challenge is understanding where to focus and how to effectively apply what is crucial for success, versus learnings that are interesting but not essential—either from a marketing or market research perspective. In this session (through exercises, case studies, and examples) we will provide guidance based on years of experience as well as up-to-date learnings on integrating behavioral science knowledge and methods to drive branding, communications, shopping/buying, and broader business decisions. You will walk away with thinking and tools you can apply tomorrow!
Dr. Dan Young
Chief Behavioral Scientist, Hotspex
Dr. Dan Young is a PhD cognitive psychologist and market research scientist with 30 years of behavioural science expertise at Procter & Gamble.