Friday, June 2, 2017
4:05 - 5:00 pm
Keynote - Main Ballroom

Closing Keynote - Essential Behavioral Science Lessons for a Complex Marketing World

Knowledge and application of behavioral science learnings and methods are key to success in a diverse and ever-changing business landscape. The challenge is understanding where to focus and how to effectively apply what is crucial for success, versus learnings that are interesting but not essential—either from a marketing or market research perspective. In this session (through exercises, case studies, and examples) we will provide guidance based on years of experience as well as up-to-date learnings on integrating behavioral science knowledge and methods to drive branding, communications, shopping/buying, and broader business decisions. You will walk away with thinking and tools you can apply tomorrow!

Dr. Dan Young
Chief Behavioral Scientist, Hotspex

Dr. Dan Young is a PhD cognitive psychologist and market research scientist with 30 years of behavioural science expertise at Procter & Gamble.

Dan has spent most of his career applying behavioural science to build organizational capability in brand strategy, product development, design, and communications.

Dan was honoured as one of the Top Market Research Experts by the P&G Chief Executive Officer and Chief Marketing Knowledge Officer, and was also the recipient of the 2013 US and Global Market Research Innovation Award for inspiring leadership teams and insights professionals toward identifying and applying new insights and ideas.

He has joined with Hotspex and has established their growing behavioral and marketing science team, while also playing an instrumental role in their insights innovation strategy.