We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site, or technology that is a “must use” or a “game changer”. What we fail to realise in this endless quest for the next bright shiny business object is that at the core of business, while everything has changed, nothing is different. Trust, connection, consistency, and service will always trump any new app to hit the market.
In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today. Audiences will walk away understanding the following:
Expert in Un-Marketing
Scott Stratten—who has over 175,000 people follow his daily rantings on Twitter and who was named one of the "Top Five Social Media Influencers in the World" on Forbes.com—is an "unmarketer" and an expert in viral, social, and authentic marketing. Using real-life practical examples, along with a good dose of humour, he shows audiences how to "unlearn" the old ways and consistently attract, engage, and hold on to the right customers.
Formerly a music industry marketer, a national sales training manager, and a professor at the Sheridan College School of Business, Stratten ran his "UnAgency" for a nearly a decade before solely focusing on speaking at events. He has spoken to companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral and social media and relationship-marketing landscape.
He has written four bestselling business books, the most recent being UnSelling: The New Customer Experience, which was named "Sales Book of the Year" by 1-800 CEOREAD.Stratten has appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.comand Fast Company, among many other media outlets.