Do you have difficulty turning data into market intelligence? Are you creating compelling stories that inspire action? Are you tailoring your report delivery to meet the needs of the c-suite, line management and front-line workgroups?
We'll present findings from a study conducted among senior insights execs and then follow-up with an informative panel discussion. We'll address challenges and share new approaches and success stories.
During our session, we will cover topics, such as:
Beth Rounds - Moderator
Beth brings a wealth of experience to her work; she has held leadership roles in several prominent research agencies, from small/mid-size firms to pre-IPO to large global operations. In the past fifteen years, her focus has been in the areas of new product development, marketing, and communication strategies. Prior to joining Dapresy, Beth was a partner with Cambiar Consulting, a management consulting firm specializing in the marketing research and analytics industry.
Maelyn Angulo - Panelist
Manager of Customer Experience Strategy, Capital One
With over 15 years of leading customer experience measurement programs for financial services (Capital One, TD Bank) and telecommunications (Allstream), Maelyn continues to be excited by exploring new ways to understand the human condition—how people think, choose, feel, and behave—and weaving these insights into fresh, compelling narratives that inspire positive change and innovative thinking.
As Customer Experience and Channel Strategist at Capital One, Maelyn believes that democratizing access to relevant customer feedback and insights through interactive dashboards and tools is foundational to obtaining organizational alignment on critical improvement initiatives.
Amy Davies - Panelist
Head of Insights, Acklands-Grainger
Amy is a builder; her passion is to facilitate the growth of any business she touches. With well over a decade of client-side research experience, she has developed a deep understanding of client needs, and appreciates what it means to be an exceptional business partner. She has most recently joined Acklands-Grainger, Canada’s largest distributor of maintenance, repair, and operations supplies in a newly-created role, and is building an Insights team from the ground up.
However, market research is only part of a repertoire that includes expertise in building brand equity through both grassroots and traditional marketing, whether it be for small start-ups or large global organizations.
Kyle Davies - Panelist
Director of Marketing Research, Bond Brand Loyalty
Kyle leads our North American Marketing Research business, with a team of expert researchers dedicated to helping our clients better understand their business. A mix of inquisitiveness, data-geekiness, and business experience make Kyle a trusted consultant to many of North America's top businesses in the fields of financial services, tech/telco, retail, pharma, and more. Kyle brings more than ten years of experience as a marketing researcher.
Research rigour; innovative methods; smart analytics; intuitive and attractive reporting; focused insights and recommendations. Kyle encourages a healthy mix of these principles in all of the work done by Bond's Marketing Research team, helping our clients find clarity through insights.
Our Marketing Research team designs, builds, operates, and reports on studies using a variety of methodologies, focusing on helping our clients understand Brand, Choice, Experience, and Loyalty. We offer a full range of qualitative and quantitative approaches, in studies ranging from small ad-hoc studies to large ongoing tracking programs.
Lisa de Lima - Panelist
Associate Director of Market Research, LoyaltyOne
Lisa de Lima has worked in the Market Research Industry for 16 years, spending 7 years at Ipsos in the Client Service group, and the past 9 years at LoyaltyOne on the Analytics and Insights team. During her career, she has had the opportunity to specialize in a number of industries including Telco, Grocery, Home Improvement, Pharmacy, CPG, and Health and Beauty. Most recently, Lisa has been spending her time understanding how to best integrate research findings with database information, and developing best practices for effective communication of research results to end clients.
Philip Scrutton - Panelist
Vice President of Shopper Insights, BrandSpark International
Philip joined BrandSpark in 2009 and directs research supporting Shopper Insights and Marketing Services. Philip works to uncover insights that will help clients make the right decisions to grow their business, and anchors BrandSpark's awards programs in credible consumer research methodologies. Philip leads several syndicated annual studies in Canada and the U.S., including the BrandSpark Shopper Study, E-Commerce Shopper Study, and Marketers Survey on Trends and Media.