Research needs to add value to an organization in order to contribute to growth. How do you optimize your chances of success at making sure this happens? The most critical stage of a project's success lies in your ability to decipher and translate marketing or sales imperatives into research terms. This is about setting a strong foundation for creating meaningful insights. This session will provide you with the tips and tricks needed to stay in touch with shifting business needs and minimize the risk of chasing the wrong objectives.
Delivered by two industry veterans who have worked through both small- and large-scale projects across a number of different categories, who have been colleagues in the past, and who are now in an agency and client partnership, this will be a dynamic and interactive session with unique perspectives that will take you “behind the curtains” of actual experiences. This isn’t theory—this is real life.
Marketing Research and Consumer Insights Manager, Canada Dry Mott's
Neil has over 15 years of experience in market research with roles on both the agency and client side, providing him with a solid understanding of the unique dynamics of each side. Currently with Canada Dry Mott's, Neil leads the consumer insight agenda across the Canadian organization. Previous roles include developing GfK's qualitative practice in Canada, managing customer experience research at TD Bank, overseeing marketing research at Rogers Wireless, and overseeing research and customer insight as a Senior Marketing Manager at ATI Technologies (now AMD). Neil has a MA from the University of Waterloo, is a RIVA trained moderator, and is a member of the MRIA and QRCA.
Vice President Consulting, GfK
Juliann has been telling consumer stories for over 15 years since she began her marketing research career. Having been with GfK since 2011, leading various accounts, she has a diverse research background spanning brand and communication measurement, innovation testing, loyalty research, and segmentation. Her industry focus includes retail, consumer-packaged goods, and durables. No stranger to speaking at conferences, and passionate about opportunities to share insights with a broader audience, Juliann has co-presented at the MRIA Annual Conference in Toronto in 2015, and at The Market Research Event (TMRE) in the U.S. in 2015 and 2016. She is the retail spokesperson for GfK Canada and has been interviewed as such by CTV News and BNN. Juliann holds an MBA from McGill University.