Thursday, June 1, 2017
1:30-2:00 pm
Hall B

Me, Myself, My Phone and I

There is a necessity for brands, retailers, and the technology to be everywhere, open and integrated, in a safe environment, and in a simple and user-friendly way.

Participants will learn what the real challenges of mobile marketing are, not only right now, but also prospectively. What are the priorities and requirements that stakeholders will need to deal with and deliver on to fully harness the power of mobile, as expected by consumers.


Cynthia Pachovski
Vice President, Nielsen

Cynthia Pachovski is a trilingual senior executive with extensive track records in Market Research, marketing, and strategic advice. Cynthia is Vice President in charge of Nielsen Consumer Insights Canada for the sectors of Media, Technology and Telecommunications, Financial Services, and Travel and Hospitality.


Tasneem Ali
Director, Nielsen

Tasneem Ali is a director with 10+ years of market research experience across three countries. She is passionate about market research and environmental sustainability, and advocates for the equality of women.