Evolving our research methodologies to take advantage of new technology is an important way to help ensure respondent engagement and deliver better quality data. At the same time, clients are demanding faster insights and ROI-proof points. Geofencing addresses these two issues by providing an alternative to in-person exit interviewing. This session will demonstrate how data collection techniques are evolving beyond traditional research surveys, providing the opportunity to create unique experiences for respondents and the ability to gain real-time insights into shopper behaviour.
Executive Vice President, Delvinia
As Executive Vice President of Delvinia, Raj leads the sales and commercialization efforts across Delvinia's business units, all of which are focused on innovative data collection. When a new product or business is ready for the market, Raj leads the company's sales and operations teams in commercializing the venture. Since joining Delvinia as Director of Sales for its AskingCanadians brand in January 2011, Raj has played a pivotal role in building the AskingCanadians brand across Canada. With more than a decade of experience in online market research, Raj is focused on growing Delvinia's business units, building their internal teams, and continuing to develop relationships with current and new clients.
Senior Vice President, Kantar Millward Brown
Based in Toronto, Paul is responsible for a number of Millward Brown Canada's large clients. Paul has 16 years of experience in the market research industry, with several research companies, and he holds a Master of Science degree in Consumer Research. Paul has conducted research for many clients in several sectors, including financial services, alcoholic and non-alcoholic beverages, foods, and CPG. When not delivering insightful research findings, Paul is busy at home with his wife and four kids, and also manages to have enough time left for his favourite activity—curling.