Driven by the seminal studies in Thinking, Fast and Slow by Nobel laureate Daniel Kahneman, the market research industry is beginning to embrace behavioural sciences as the solution to a quickly changing marketing and insights landscape.
More specifically, there is an influx of "non-conscious" methodologies and tools aimed at uncovering measuring System 1/non-conscious associations. With agencies racing to become the market leaders in Behavioural Science, it shouldn't be surprising that some are sacrificing the true science to be among the first to go-to market.
As an insights professional, how are you supposed to navigate the available options to truly measure consumer behaviour? Corey Lipman will provide you with a comprehensive guide to evaluating measures of consumer behaviour along with client video interviews. You’ll learn how to apply the latest behavioural science findings to uncover new insights about your consumers in ways that will drive business and brand growth;
Senior Vice President, Hotspex
Bio coming soon.