Thursday, June 1, 2017
2:00-2:30 pm
Hall B

How to Build an Innovative Insights Team

In this session, you will learn how TD Bank turned a traditional research department into a highly-valued, innovative Insights team. By charting a deliberate transformation agenda and working with their business partners, the executive team, and external vendors, TD Bank was able to reimagine the team's vision, mission, and strategic priorities to become a truly innovative Insights team.


Jennifer Lang
Associate Vice President of Customer Insights & Experience, TD Bank

Jennifer Lang began her career working on the research-supply side at Compass Research and Ipsos. She then switched over to the client side, working on CBC's research team for 10+ years, where she ultimately became Chief of Staff for the Office of the Executive Vice President. Jenn is currently Associate Vice President at TD Bank and oversees the Customer Insights and Experience department, Customer Journeys, and Diversity.


Chris Wilson, CMRP
Senior Manager of Customer Insights, TD Bank

Chris started his career as a brand manager working on global brands including Vichy Skincare, Neutrogena, and Del Monte Fruits. He later transitioned over to marketing research, obtained his CMRP, and has worked on both the supply and client side. Chris currently manages the Customer Insights team at TD Bank, overseeing research for all retail and business banking, wealth, insurance, and community initiatives for North America.