Friday, June 2, 2017
3:00-3:30 pm
Hall C

Agile Learning Culture is Changing the Market Research Industry

The audience should attend this session to learn about how client organizations are changing the way insights is being generated and how the new agile learning culture is shaping how, when, and what research is being leveraged in the learning agenda. Also, what are the business outcomes as a result of this new way of working between research buyers and research suppliers? What is the role of the client-side researcher as a result of this new learning culture?
The audience will also learn the type of new solutions this new wave of client-side researchers is using to cope with the organizational culture with efficiency and while doing less for more. The audience will walk away with a fresh way of thinking on how the “agile learning culture” can be leveraged in their organization.


Megan Harris
Consumer Insights Lead, The Hershey Company

Megan is currently the Consumer Insights Lead at The Hershey Company. Prior to Hershey, Megan was the insight lead at SAB Miller. Megan started her insight career at Kraft Foods/Mondelez and worked across various categories in different insight capacities. Megan is a frequent speaker at MRIA events.


Joseph Chen, CMRP
Vice President/Country Manager- Canada, ZappiStore

Joseph is currently the Country Manager of ZappiStore in Canada, and previously was the Consumer Insights Lead at McDonald's Canada. He led a team of talented consumer insight professionals at McDonald's. Prior to McDonald's, Joseph was leading consumer insights in Canada for various business units with brands like Hershey's Kisses, Reese, Brookside, Pot of Gold, Chipits, Skor, and Oh Henry! Joseph was also the global digital insight lead. Prior to this, he was leading all consumer insight initiatives at Unilever Canada, where he supported insights and strategy for all categories with brands such as Becel, Hellmann's, Knorr, Breyers, Ben & Jerry's, Magnum, Dove, Axe, Vaseline, TREsemme, Nexxus, and St. Ives. Prior to Unilever, Joseph worked at Kraft Foods and he also spent time at Ipsos Reid and Kantar Millward Brown. Joseph is a regular contributor to academic as well as industry publications and conferences. He was the Chair of Client Side Researcher Council at MRIA for five years.