This session will provide practical ways to improve the research experience and demonstrate why we must look to everyday technology for inspiration to improve our methodologies.
As consumers’ habits on smartphones change the way they interact with each other and the world around them, there are a growing number of ways in which they indicate what they think, feel, and do, which are more efficient than the traditional survey—even if it is administered on a mobile device. These new ways of interacting have serious implications for the relevancy of our methodologies.
Vice President, Dig Insights Inc.
Kevin is a Vice President with Dig Insights Inc. For the past ten years, Kevin has seen firsthand how insights affect business decisions. Prior to joining Dig, Kevin led research at Rogers Communications and, as an end user, leveraged insights as part of the brand management team that led the repositioning of Rogers' Fido brand. Kevin's areas of specialization are concept innovation, new product development, and brand/product positioning.