Thursday, June 1, 2017
3:00-3:30 pm
Hall C

How to Get Buy-In for Market Research

Most of us are market researchers because we love researching, learning, and solving problems. Those skills don't always go together with selling our expertise—either internally or to paying clients. This session is not just a “sage on the stage”. Instead, it will guide you through a workshop process to help you figure out:

It is full of lessons that Tema Frank learned the hard way during her 30+ year career as a researcher, consultant, and educator.


Tema Frank
Chief Instigator, Frank Reactions

Tema Frank, Chief Instigator at Frank Reactions, pioneered web and omnichannel market research starting in 2001, working with clients such as the Royal Bank of Canada, the Government of Alberta, and Expedia. In 2016 she wrote her second bestselling book, PeopleShock: The Path to Profits When Customers Rule, which was a finalist for the Best Book of the Year Award. She also hosts the Frank Reactions Podcast on Customer Experience, and speaks, teaches, and consults internationally.