Thursday, June 1, 2017
1:00-1:30 pm
Hall C

Market Insights at Bell – Just a Click Away

Being asked to do "more with less" is certainly not unique to Bell. Everyone is feeling the squeeze and everyone who is still around has had to adapt in some way, shape, or form. It wasn't all that long ago when our internal research team consisted of four directors and 70+ researchers and librarians, when we worked in collaboration with approximately 25 external research partners/vendors, and had an annual research budget in the 8-digits.

Today, we're a fraction of the staff, working with a considerably smaller portion of the budget and only a handful of external research partners. But our workload hasn't diminished. On the contrary, we're busier than ever! But we had to regroup, pool our resources, leverage our strengths, learn new skills, refresh old skills, pick our battles, and improve our processes, all-the-while meeting the demands of the business. Sound familiar? Any and all research users and buyers who have actually experienced or felt the ramifications of this "squeeze" and have had to reinvent themselves in order to survive and thrive are invited to listen to our story and, if they are inclined, share their own stories with us and our peers in attendance.

Linda Di Luzio, PhD
Director of Market Insights, Bell Canada

Linda Di Luzio is Director of Market Insights at Bell Canada, where she leads a team of insight generators through primary research, secondary research, and competitive intelligence. She also teaches Marketing Research at McGill's School of Continuing Studies.

She holds a PhD in Sociology with 15 years' experience as a market research professional who has worked on both sides of the proverbial industry fence as a market research buyer and vendor, both in Canada and overseas in New Zealand. In 2005, she moved back to Montreal and joined Bell's Market Knowledge Centre, where turning research results into business insights is one of her primary responsibilities.

Stephen Gowans
Senior Specialist of Market Research, Bell Canada

Stephen has over 30 years' experience as a market researcher with Bell Canada, and currently holds the position of Senior Specialist in Market Research. He works within a team of primary market researchers, secondary researchers, and competitive intelligence analysts to generate insights into buyer and competitor behavior. He holds a M.A.Sc in Industrial/Organizational Psychology.