Thursday, June 1, 2017
3:30-4:00 pm
Hall A

Growing Budgets by Measuring the ROI from Insights

As more and more companies are implementing customer-centric strategies, the insights sector has the opportunity to grow substantially over the years to come by becoming the key driver of customer-centricity-driven business growth. The technology, tools, and techniques that can enable this to happen already exist, but to deliver on this vision, many insights teams require a larger budget than they currently possess.

This session will encourage people on both the client- and agency-side to measure their ROI, and will give them the ammunition needed to increase their budgets for 2018.
Andrew Cannon
Executive Director, GRBN

Andrew is Executive Director of the Global Research Business Network (GRBN), which brings together 40 national associations and over 3500 research businesses. Andrew is passionate about the role that research businesses have to play in enabling decision-makers to both make better decisions and to be more customer- (citizen-) centric. Andrew is also passionate about the role national associations have to play in promoting and protecting the research industry. Andrew has over 25 years' experience as a market research practitioner on both the agency- and client-side, and is currently also President of EFAMRO, the European Federation of Market Research Organizations.

Simon Chadwick
Managing Partner, Cambiar
Chairperson, Insights Association

Simon Chadwick is the Managing Partner of Cambiar, a management-consulting company dedicated to the market research industry. Before founding Cambiar in 2004, Simon was Global CEO of NOP World, a $400 million market research and consulting company. In this role, he was responsible for creating a cohesive global group out of nine highly distinctive and successful research companies in the UK, U.S., Europe, and Asia. Simon is currently Chairperson of Insights Association, formed by the merger of CASRO and MRA.