As more and more companies are implementing customer-centric strategies, the insights sector has the opportunity to grow substantially over the years to come by becoming the key driver of customer-centricity-driven business growth. The technology, tools, and techniques that can enable this to happen already exist, but to deliver on this vision, many insights teams require a larger budget than they currently possess.This session will encourage people on both the client- and agency-side to measure their ROI, and will give them the ammunition needed to increase their budgets for 2018.
Executive Director, GRBN
Andrew is Executive Director of the Global Research Business Network (GRBN), which brings together 40 national associations and over 3500 research businesses. Andrew is passionate about the role that research businesses have to play in enabling decision-makers to both make better decisions and to be more customer- (citizen-) centric. Andrew is also passionate about the role national associations have to play in promoting and protecting the research industry. Andrew has over 25 years' experience as a market research practitioner on both the agency- and client-side, and is currently also President of EFAMRO, the European Federation of Market Research Organizations.
Managing Partner, Cambiar