In a world where data is becoming omnipresent and clients are looking to researchers to move beyond traditional surveys and focus groups, this presentation will show how it's possible to bring order to the chaos of multiple streams of data. We applied the rigour of research to an open public engagement, and in doing so, set the stage for the structured collection of data while still allowing respondents an open-ended opportunity to have their say. We also had to allow for input from Canadians with a wide range of knowledge levels concerning the subject, ranging from academics who had spent their careers studying specific aspects of defence policy to average Canadians concerned about how their taxes are spent, how safe their communities are, and where Canada's future job growth will come from.
Vice President, Ipsos Public Affairs
Mr. Beaudoin, Vice President of Ipsos Public Affairs, is an experienced public affairs researcher with more than 20 years' experience managing public consultations for both the public and private sector. Prior to joining Ipsos Reid in 1999, Marc worked in the federal government, providing strategic counsel on consultation needs with a focus on supporting policy priorities. Marc has facilitated dialogue sessions, town hall meetings, and workshops with a wide variety of target audiences including business elites, healthcare professionals, youth, seniors, aboriginals, accountants, lawyers, community leaders, as well as the general public. Marc is fully bilingual and holds a degree in Sociology (Honors) from the University of Ottawa.
Senior Research Manager, Ipsos Public Affairs
Ruth Davy is a Senior Research Manager in Ipsos Public Affairs' Ottawa office. She works on a variety of projects for governmental and non-governmental organizations. Ruth is a key member of the social media research team and has conducted social media usage audits, reputation analysis, and issue tracking on behalf of public- and private-sector clients. Ruth is a graduate of the Marketing Research and Business Intelligence Graduate program at Algonquin College, and recently obtained her CMRP. She also holds a Bachelor of Arts, Linguistics and Political Science, High Honours, from Carleton University.