Program at a Glance

Wednesday, May 31

Time Session
5:30 pm- 7:30 pm Tradeshow Reception
Exhibit Hall

Thursday, June 1st

Time Session
7:30 am - 8:30 am Breakfast
Exhibit Hall/Grand Ballroom
8:30 am - 8:35 am Welcome
Grand Ballroom
Kara Mitchelmore
8:35 am - 8:55 am Opening Remarks
Grand Ballroom
Michael Ennamorato, Managing Director, Kantar TNS, Scott Megginson, President, Kantar Millward Brown
8:55 am - 10:00 am Opening Keynote – The Age of Disruption: Everything Has Changed and Nothing is Different  
Grand Ballroom
Scott Stratten, Expert in Un-Marketing
10:05 am - 10:10 am Board Address
10:10 am - 10:35 am Break
Exhibit Hall
10:40 am - 10:45 am Introduction to Panel
Grand Ballroom
10:45 am - 11:45 am Panel - Is Your Data C-Suite Ready? Transforming Insights into Market and Business Intelligence
Grand Ballroom
Moderated by: Beth Rounds, CMO, Dapresy
Panelists: Amy Davies, Head of Insights, Acklands-Grainger, Lisa de Lima, Associate Director of Market Research, LoyaltyOne, Maelyn Angulo, Manager of Customer Experience Strategy, Capital One, Philip Scrutton, Vice President of Shopper Inisghts, BrandSpark International, Kyle Davies, Director of Marketing Research, Bond Brand Loyalty
11:00 am - 12:00 pm Student Competition Finals
York A & B
11:50 am - 1:00 pm Lunch
Exhibit Hall
  Salon 1-3 Salon 4-5 York A & B
1:00 pm - 1:20 pm FinTech Today
John Greenwood, Vice President of Global Insights, Sun Life Financial, Angelo Pierro, Global Lead for Financial Services, GfK Group
Data Convergence & National Policy Consultations
Marc Beaudoin, Vice President, Ipsos Public Affairs, Ruth Davy, Senior Research Manager, Ipsos Public Affairs
Market Insights at Bell - Just a Click Away
Linda Di Luzio, Director of Market Insights, Bell Canada, Stephen Gowans, Senior Specialist of Market Research, Bell Canada
1:30 pm - 1:50 pm Why So Emotional - Did We forget the H Factor?
Anne Kossatz, Senior Manager of Client Experiences & Insights, RBC Royal Bank, Ian Cummings, Vice President, Market Probe
Me, Myself, My Phone & I
Cynthia Pachovski, Vice President, Nielsen, Tasneem Ali, Director, Nielsen
The Road to Ruin is Paved with Stated Intentions
Layla Shea, Founder and Chief Insights Officer, Upwords
2:00 pm - 2:20 pm Netflix Moves, Consumers Follow
Rory McGee, Research Director, Dig Insights Inc.
How To Build an Innovative Insights Team
Jennifer Lang, Associate Vice President of Customer Insights & Experience, TD Bank, Chris Wilson, Senior Manager of Customer Insights, TD Bank
A Journey From Commodity to Brand
Jackie Tenuta, Director of Market Development, Pulse Canada, John Chan, Managing Director, Pearl Strategy and Innovation Design
2:30 pm - 3:00 pm Break
Exhibit Hall
2:35 pm - 2:50 pm Mindfulness Retreat Cove
Adelaide Room
  Salon 1-3 Salon 4-5 York A & B
3:00 pm - 3:20 pm Reverse Engineer Your Way to Insights
Tara Naz, Director of Strategy & Insights, McDonald's Restaurants of Canada, Isabelle Landreville, Senior Partner, Sylvestre & Co.
Mobile Geofencing & Real-Time Engagement
Raj Manocha, Executive Vice President, Delvinia, Paul Gareau, Senior Vice President, Kantar Millward Brown
How to Get Buy-In for Market Research
Tema Frank, Chief Instigator, Frank Reactions
3:30 pm - 3:50 pm Growing Budgets by Measuring the ROI From Insights
Simon Chadwick, Managing Partner, Cambiar; Chairperson, Insights Association, Andrew Cannon, Executive Director, GRBN
Using Market Research to Create Branded Content
Elizabeth Hall, Managing Director, RKI, Raj Kuchibhatla, Managing Director, RKI, Andrew Micak, Research Director, RKI, Clients (TBA)
Separating the BS from the Behavioural Science
Gera Nevolovich, Senior Vice President, Hotspex
4:00 pm - 4:05 pm Introduction of Keynote
Grand Ballroom
4:05 pm - 5:00 pm Closing Keynote - Using Words to Measure Emotions:  The Secret to Cracking the Quebec Code 
Grand Ballroom
Christian Bourque, Executive Vice President and Senior Partner, Leger, Doris Juergens, National Vice President of Strategy and Partner, NATIONAL Public Relations 
5:05 pm - 5:20 pm Let's Make A Deal
Grand Ballroom
6:45 pm - 7:30 pm Champagne Reception
Exhibit Hall
7:30 pm - 10:00 pm Gala Awards Dinner
Grand Ballroom
Adam Froman, CEO, Delvinia , Mark Wood, MRIA Chair
10:00 pm - 12:00 am After Party
Adelaide Room

Friday, June 2

Time Session
7:30 am - 8:30 am Breakfast
Exhibit Hall/Grand Ballroom
8:30 am - 8:35 am Welcome
Grand Ballroom
Kara Mitchelmore
8:35 am - 8:55 am Opening Remarks
Grand Ballroom
Steve Levy, COO, Ipsos Canada
8:55 am - 10:00 am Opening Keynote - Navigating The New Insights Landscape
Grand Ballroom
Simon Chadwick, Managing Partner, Cambiar; Chairperson, Insights Association
10:05 am - 10:25 am Break
Exhibit Hall
10:10 am - 10:25 am Mindfulness Retreat Cove
Adelaide Room
10:25 am - 10:30 am Introduction to Panel
Grand Ballroom
10:30 am - 11:25 am Panel - Innovation in the Insights & Intelligence Space: Views from the Buy-Side
Grand Ballroom
Moderated by: John Morton, Voice-of-Market Strategist
Panelists: Susan Innes, Senior Manager, BMO Financial Group, Jennifer Lang, Associate Vice President of Customer Insights & Experience, TD Bank, Winnie Chan, Senior Director of Client Knowledge & Insights, RBC Royal Bank, Rob Berry, Senior Director of Client Experience Research, CIBC, Roland Merbis, Director of Customer Insights & Analytics, Scotiabank
11:25 am - 11:45 am Elevator Pitch Winner Presentation
Grand Ballroom
11:50 am - 1:00 pm MRIA 2017 Annual General Meeting (Lunch provided)
Grand Ballroom
  Salon 1-3 Salon 4-5 York A & B
1:00 pm - 1:20 pm Behavioral Insights - Real Communications Impact - OLG's Digital Signage Case Study
Joanna Chan, Manager of Shopper Insights, OLG, Mike Moussallem, Vice President, Explorer Research
A Private Panel in the Relationship Marketing Era
Valerie Vanderhacgen, Senior Advisor of Market Intelligence & Customer Experience, STM, Christian Dupuis, Partner, Dialogs
Bridging the Survey vs. Sales Data Disconnect
Mariangelica Rodriguez, Consumer Insights Manager, PepsiCo Beverages Canada, William Pink, Chairman, Kantar Millward Brown - Marketing Science Council
1:30 pm - 1:50 pm Swipe Right > T2B: How Incorporating User Design from Tinder and Uber Can Improve Mobile Research
Kevin Hare, Vice President, Dig Insights Inc.
World-Class Intelligence for High Impact Decisions
Thomas Rideg, President for the Americas, M-Brain Group
It's 3a.m., Do you Know Your Brand Assets?
Joe Amati, Associate Director of Insights & Planning, Kellogg's Canada, Shane Skillen, Founder and CEO, Hotspex
2:00 pm - 2:20 pm Integrating Primary Research & Segmentation to Understand Thrill Seekers
Dr. András Lukács, Manager of Research & Planning, Tourism & Parks Division, Government of the Northwest Territories
Bridging the Marketing & Research Chasm
Neil Rennert, Marketing Research and Consumer Insights Manager, Canada Dry Mott's, Juliann Ng, Vice President Consulting, GfK
Understanding Persons with Disabilities
Jennifer Lang, Associate Vice President of Customer Insights & Experience, TD Bank, Kristen Owens, Vice President, Ipsos, John Willis, CMRP, Carla Flamer, Ipsos
2:30 pm - 3:00 pm Break
Exhibit Hall
2:35 pm - 2:50 pm Mindfulness Retreat Cove
Adelaide Room
  Salon 1-3 Salon 4-5 York A & B
3:00 pm - 3:20 pm Research at the Crossroads of Innovation
Mary Logan, President, Research & Incite, Jennifer Coombe, Marketing Manager, Catelli Foods Coproration Canada
How to Make Research Visible in a Post-Fact World
Andrea Sharkey, Senior Manager of Market Insights, CBC
Agile Learning Culture is Changing the Market Research Industry
Megan Harris, Consumer Insights Lead, the Hershey Company, Joseph Chen, Vice President/Country Manager - Canada, ZappiStore
3:30 pm - 3:50 pm Branding Profits: How Allstate Won Chinese
Cookie Ip, Senior Marketing Specialist, Allstate Insurance Company of Canada, Bernice Cheung, Vice President of Cultural Markets & Financial Services, Environics Research Group
Mobile Research: Insights in Your Pocket
Saeed Haniff, Category Strategy, Barilla Canada, Jeff Doucette, General Manager, Field Agent Canada
How to Avoid the Pitfalls of Brand Positioning
Johanna Faigelman, Founding Partner and CEO, Human Branding Inc., Sarah McNab, Partner and CSO, Human Branding Inc., Client (TBA)
4:00 pm - 4:05 pm Introduction of Keynote
Grand Ballroom
4:05 pm - 5:00 pm Closing Keynote - Essential Behavioral Science Lessons for a Complex Marketing World
Grand Ballroom
Dan Young, Chief Behavioural Scientist, Hotspex
5:05 pm - 5:20 pm Let's Make A Deal
Grand Ballroom
5:30 pm - 7:00 pm Closing Reception
Exhibit Hall

Thank you to our Conference Sponsors


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